Course Overview

Started a business and feel like you have no systems to support it? You're not alone. I know that hollow feeling where nothing feels connected, you know systems are missing, and you're unsure of how to get all the information from the chaos of your head (or Google Drive) and into the right places.

The course is designed to do one thing: give you an operating framework to ensure clarity from mission to money, so you can build the systems to scale that get the most out of you and your money.

I've seen behind the curtain of thousands of brands, and one of the most significant factors in success is clarity in decision-making across three strategic areas: leadership and culture, brand marketing, and operational priorities.

Who is this course for:

Entrepreneurs who have launched a business and are feeling like they've built it without an operating framework. You're unsure what type of brand you're building, how to create clear, effective messaging that converts customers, or where to strategically focus to grow the business.


🎓 Course Outline

01

Compelling Culture: 6 lessons

People don't go to work for companies; they go to work for cultures. Every ambitious founder is writing a story that, hopefully, lasts for decades. You and your team want to be part of something bigger. In these lessons, you'll define the strategic cultural statements that a team and its customers can rally around. The three components of these lessons are:

01

Compelling Culture: 6 lessons

People don't go to work for companies; they go to work for cultures. Every ambitious founder is writing a story that, hopefully, lasts for decades. You and your team want to be part of something bigger. In these lessons, you'll define the strategic cultural statements that a team and its customers can rally around. The three components of these lessons are:

01

Compelling Culture: 6 lessons

People don't go to work for companies; they go to work for cultures. Every ambitious founder is writing a story that, hopefully, lasts for decades. You and your team want to be part of something bigger. In these lessons, you'll define the strategic cultural statements that a team and its customers can rally around. The three components of these lessons are:

02

How to Create A Clear Brand Message: 7 Lessons

In this section, we clarify exactly who you’re building for and how to communicate your value in a way that actually lands. You’ll identify your ideal customer, analyze competitors, define your brand position, and craft a clear messaging script and brand personality, then learn how to consistently market that message so the right people recognize it and take action.

02

How to Create A Clear Brand Message: 7 Lessons

In this section, we clarify exactly who you’re building for and how to communicate your value in a way that actually lands. You’ll identify your ideal customer, analyze competitors, define your brand position, and craft a clear messaging script and brand personality, then learn how to consistently market that message so the right people recognize it and take action.

02

How to Create A Clear Brand Message: 7 Lessons

In this section, we clarify exactly who you’re building for and how to communicate your value in a way that actually lands. You’ll identify your ideal customer, analyze competitors, define your brand position, and craft a clear messaging script and brand personality, then learn how to consistently market that message so the right people recognize it and take action.

03

How To Design A Strategic Roadmap: 5 Lessons

This section is about turning clarity into execution. We’ll identify your most important metric, pressure-test your business plan, identify risks and threats, and establish clear priorities and goals. You’ll also define roles and responsibilities for each team member and put simple systems in place to track your money so you can run the business with focus, confidence, and control.

03

How To Design A Strategic Roadmap: 5 Lessons

This section is about turning clarity into execution. We’ll identify your most important metric, pressure-test your business plan, identify risks and threats, and establish clear priorities and goals. You’ll also define roles and responsibilities for each team member and put simple systems in place to track your money so you can run the business with focus, confidence, and control.

03

How To Design A Strategic Roadmap: 5 Lessons

This section is about turning clarity into execution. We’ll identify your most important metric, pressure-test your business plan, identify risks and threats, and establish clear priorities and goals. You’ll also define roles and responsibilities for each team member and put simple systems in place to track your money so you can run the business with focus, confidence, and control.

Media & Partnerships.

Have a question, media request, or interested in working together? Send me a message.

Media & Partnerships.

Have a question, media request, or interested in working together? Send me a message.

Have a question, media request, or interested in working together?
Send me a message.