Solving Hollow Course
Bring Order To Your Business
Bring Order To Your Business
Learn how elite founders think and operate with a practical playbook to align culture, strategy, brand, and execution.
ONLINE COURSE
Solving Hollow
With KC Holiday
Pay What You Want
$149.00
The Lessons + Playbook
The Course Curriculum
Create A Compelling Culture
A practical look at how culture actually forms inside a business, whether you design it intentionally or not. This section helps you clarify the values, behaviors, and decisions you’re reinforcing every day.
Create A Compelling Culture
A practical look at how culture actually forms inside a business, whether you design it intentionally or not. This section helps you clarify the values, behaviors, and decisions you’re reinforcing every day.
A practical framework for building internal alignment through culture so your people, decisions, and performance all move in the same direction.
A practical framework for building internal alignment through culture so your people, decisions, and performance all move in the same direction.
Answer critical questions to get aligned on what you're building.
Answer critical questions to get aligned on what you're building.
Write your big dream like it already happened. Your future farewell speech becomes your company’s direction today.
Write your big dream like it already happened. Your future farewell speech becomes your company’s direction today.
Write a mission statement so clear your team can say it without thinking, and so specific it actually drives decisions.
Write a mission statement so clear your team can say it without thinking, and so specific it actually drives decisions.
A vision statement is your company’s future destination: clear, inspiring, slightly unattainable, and specific enough to guide strategy.
A vision statement is your company’s future destination: clear, inspiring, slightly unattainable, and specific enough to guide strategy.
Stop collecting generic values. Create four story-driven, mission-required values your team actually lives.
Stop collecting generic values. Create four story-driven, mission-required values your team actually lives.
Use a simple spectrum-based template to choose (on purpose) what your company culture should feel like.
Use a simple spectrum-based template to choose (on purpose) what your company culture should feel like.
Clarify Your Brand Messaging
This section helps you clearly articulate what your brand stands for and how to communicate it with consistency and confidence. You’ll learn how to write a message that aligns your team, resonates with customers, and removes confusion from every touchpoint.
Clarify Your Brand Messaging
This section helps you clearly articulate what your brand stands for and how to communicate it with consistency and confidence. You’ll learn how to write a message that aligns your team, resonates with customers, and removes confusion from every touchpoint.
If your marketing feels hard, and your ads or website visitors aren't converting your message probably isn’t clear. This section fixes that.
If your marketing feels hard, and your ads or website visitors aren't converting your message probably isn’t clear. This section fixes that.
If you can’t clearly name your customer, you can’t clearly market to them. This lesson fixes that.
If you can’t clearly name your customer, you can’t clearly market to them. This lesson fixes that.
Build customer “hero profiles” so your marketing stops talking about you, and starts transforming them.
Build customer “hero profiles” so your marketing stops talking about you, and starts transforming them.
Positioning starts by going behind enemy lines: map competitors so you can claim a clear “this is what we own” territory.
Positioning starts by going behind enemy lines: map competitors so you can claim a clear “this is what we own” territory.
Your position isn’t what you claim, it’s what customers can instantly repeat about you. Pick one, prove it with actions, and own it.
Your position isn’t what you claim, it’s what customers can instantly repeat about you. Pick one, prove it with actions, and own it.
In this video I cover examples of great positioning from well know brands.
In this video I cover examples of great positioning from well know brands.
If your customer has to think about what you do, you’ve already lost. Build a brand script that makes the problem, promise, and next step painfully obvious.
If your customer has to think about what you do, you’ve already lost. Build a brand script that makes the problem, promise, and next step painfully obvious.
Create a clear, confident message that gets customers to convert.
Create a clear, confident message that gets customers to convert.
Build a one page marketing plan. Use a simple framework to map your budget, channels, and key marketing moments so you stop guessing and start creating consistent customer growth.
Build a one page marketing plan. Use a simple framework to map your budget, channels, and key marketing moments so you stop guessing and start creating consistent customer growth.
Define the tone and personality your brand uses to communicate before you write a single word.
Define the tone and personality your brand uses to communicate before you write a single word.
Build Your Strategic Roadmap
This section gives you a clear strategic roadmap for where your business is going and how you’ll get there. You’ll define priorities, set measurable goals, and translate vision into focused execution so the entire company is moving in the same direction.
Build Your Strategic Roadmap
This section gives you a clear strategic roadmap for where your business is going and how you’ll get there. You’ll define priorities, set measurable goals, and translate vision into focused execution so the entire company is moving in the same direction.
Turn strategy into clear choices that keep your business focused and moving forward.
Turn strategy into clear choices that keep your business focused and moving forward.
Identify the single metric that proves you’re delivering real value and align your entire business around it.
Identify the single metric that proves you’re delivering real value and align your entire business around it.
Define what “winning” looks like in the next 2 to 3 years, then pressure test it by identifying the threats that could take you out.
Define what “winning” looks like in the next 2 to 3 years, then pressure test it by identifying the threats that could take you out.
Turn your mission metric into a real plan by choosing your priorities, setting clear goals, and defining exactly how you will measure success.
Turn your mission metric into a real plan by choosing your priorities, setting clear goals, and defining exactly how you will measure success.
Assign clear ownership across your business so nothing falls through the cracks, and you can finally stop wearing every hat.
Assign clear ownership across your business so nothing falls through the cracks, and you can finally stop wearing every hat.
Turn your finances into a simple, repeatable plan so you know exactly where your money is going, and how to keep more of it.
Turn your finances into a simple, repeatable plan so you know exactly where your money is going, and how to keep more of it.
The Coach
Hi, I'm KC
The Coach
Hi, I'm KC
An operating systems expert who's built multiple $10M+ businesses
An operating systems expert who's built multiple $10M+ businesses
An operating systems expert who's built multiple $10M+ businesses
I love the initial build from idea to first customer. But as I grew two business to $10M in under 2 years, I learned to appreciate the value of systems and the scale they enable. This course was created after I sold my first business after $200M in revenue. I used the framework I teach in this course in my second company.
course info
What to expect
course info
What to expect
Skill Level
Beginner + Intermediate
Time to Complete
6 Hours
Certification
After Completion
Prerequisites
Must be a founder or have an idea for a business
about
Is this course right for you?
about
Is this course right for you?
This course is for founders who know they don’t have a motivation problem, they have a clarity and structure problem.
You’ve built something real. There’s revenue, momentum, and opportunity. But the business feels heavier than it should. Decisions take longer. Priorities compete. Culture, brand, and strategy exist… but not in a way that’s fully aligned.
Solving Hollow is for founders who want to stop reacting and start running their business with intention.
This course will be valuable if you:
Feel the weight of growth and want a clearer way to lead
Know your business needs structure, not more hustle
Want your team, strategy, and brand moving in the same direction
Are tired of guessing and want a repeatable way to make decisions
Care about building something meaningful and sustainable
This course may not be right for you if you’re looking for shortcuts, tactics, or growth hacks. There are no funnels, ads, or “10x” promises here.
Instead, you’ll learn how to think and operate like an elite founder by bringing order to your business through clear choices, aligned systems, and disciplined execution.
skills
What you'll leave with
skills
What you'll leave with
Business Operating Framework
Business Operating Framework
Cultural Statements For Team
Cultural Statements For Team
Clear Brand Positioning
Clear Brand Positioning
Finished Script For Your Brand Messaging
Finished Script For Your Brand Messaging
Set Priorities For Your Business
Set Priorities For Your Business
reviews
What students are saying
reviews
What students are saying
1,000+ Happy Students
1,000+ Happy Students
Lauren Scott
From Miami
"There is so much cnotent in this course that gave me clarity. Being able to have the framework in front of me while KC is teaching is a gamechanger."
Lauren Scott
From Miami
"There is so much cnotent in this course that gave me clarity. Being able to have the framework in front of me while KC is teaching is a gamechanger."
Olivia Wilson
From Carlsbad
"I bought this course to help me with my brand positioning and messaging and it was incredible. I like being able to just go straight there. I've since watched the other two modules and I get how they all work together."
Olivia Wilson
From Carlsbad
"I bought this course to help me with my brand positioning and messaging and it was incredible. I like being able to just go straight there. I've since watched the other two modules and I get how they all work together."
Andrew Johnson
From Chicago
KC has such a unique ability to keep me engaged. (I normally don't love courses) This course was so helpful in getting me to understand how a business is so connected. I'm definitely going to be revisiting lessons as I keep growing my business.
Andrew Johnson
From Chicago
KC has such a unique ability to keep me engaged. (I normally don't love courses) This course was so helpful in getting me to understand how a business is so connected. I'm definitely going to be revisiting lessons as I keep growing my business.