Breakdown of learnings from the video:

Step 1: Use Trending Videos 0:15

• Identify trending videos relevant to your product.

• Create an ad that clips these videos to capture attention.

Step 2: Address Functional Use Cases 0:49

• Showcase how the product is used in real-life scenarios.

• Highlight functional benefits that resonate with customer needs.

Step 3: Address Customer Objections 1:03

• Anticipate common objections customers may have.

• Include demonstrations in the ad that directly address these concerns.

Step 4: Highlight Product Variations 2:12

• If launching a new version of a popular product, emphasize improvements.

• Use comparisons to show how the new product is better.

Step 5: Build Relationships with Influencers 2:40

• Collaborate with influencers over time rather than for a single post.

• Encourage them to share multiple posts about your brand.

Step 6: Create Engaging Hooks 3:41

• Start ads with a captivating hook to grab attention immediately.

• Use relatable scenarios to create curiosity.

Step 7: Use Public POV for Engagement 4:08

• Incorporate public reactions or POVs to make the ad feel organic.

• Use relatable situations to enhance viewer connection.

Step 8: Showcase Product Versatility 5:30

• Demonstrate multiple uses for the product in a single ad.

• Highlight how products can be used together for added value.

Step 9: Create Conflict to Drive Interest 8:00

• Introduce a conflict or unexpected situation to engage viewers.

• Use storytelling to keep the audience intrigued.

Cautionary Notes

• Ensure that all claims made in ads are truthful and can be substantiated.

• Avoid using overly complex language that may confuse viewers.

Tips for Efficiency

• Plan your content calendar in advance to streamline the ad creation process.

• Use templates for ad formats to save time on design and layout.